JAPAN ONLINE SHOPPING INFORMATION CENTER
(JOSIC)

Amazon Japan, Rakuten, and Yahoo Auctions handle the majority of Japanese e-commerce volume, and for good reason — they're broad, reliable, and easy to use through a proxy. But they're also optimised for mainstream retail. The algorithm surfaces what sells in volume, not what's rare, handmade, or genuinely distinctive. The platforms below sit outside that mainstream. Some are specialist retailers who source directly from craftspeople. Some are crowdfunding platforms where pro